Our Mission – Our mission would be to deliver a unique experience to our customers through delivering great food, friendly, attentive service, excellent price and a welcoming presence.
Our History – When Joe Rogers, Sr. bought a house from Tom Forkner in Avondale Estates, GA., in 1949, neither one knew where that relationship would bring them.
It’s the mid 1950’s. Joe Rogers and Tom Forkner were neighbors-Joe working for a national restaurant chain, the waffle house menu with prices 2020, and Tom within the local real estate business. Since employee ownership was not available with the Toddle House, the thought of starting a company they could own and share some ownership with one another seemed like a wise idea. Joe and Tom wanted to create a restaurant focused on people-the associates and customers-while serving quality food with a great value.
On Labor Day 1955, their dream became a reality-plus an icon came to be-when the first Waffle House restaurant opened its doors for business in Avondale Estates, an Atlanta suburb. After Unit 1 opened, there were no plans for an additional Unit, however the first restaurant established the Waffle House tradition of offering the friendliest service around town. Customer loyalty developed as well as the business grew steadily. A few years later (1957) Unit 2 was acquired and through 1961, there were four small restaurants.
In 1961, Joe left Toddle House and visited work full-time at waffle house restaurant. Tom went full time soon after. The 1960’s saw the emergence of the restaurant chain centered on customer service using a short order concept and, true to the founding beliefs, shared the ownership generously with management.
The company began to expand and new units were integrated Georgia and neighboring states. The “Yellow Sign” soon became a familiar landmark along city streets and interstate highways over the Southeast. Under the guiding philosophy of “better before bigger,” Waffle House restaurants continued to develop in both new and existing markets.
Since day one, each Waffle House® restaurant provides guests having a unique and comfortable dining experience. At each and every restaurant, the bright “Yellow Sign” greets customers like an older friend, the jukebox plays a variety of the now famous Waffle House songs and associates give customers a heartfelt greeting because they walk from the door. Furthermore, each restaurant is open twenty four hours a day, 365 days of the year, inspiring urban myths including “Waffle House doors do not have locks.”
Most established businesses nowadays started as just a concept among a number of people without any expectation of great size and success. Joe and Tom did not envision what Waffle House is becoming, but they stuck by their concept along with their belief uctlbj shared ownership. Now more than 60 years later, the southern icon has become A Unique American Phenomenon by serving Good Food Fast.
Since the Waffle House system celebrates greater than 60 many years of service, we anticipate making another generation of customers and associates area of the family. At waffle house hours of operation, success is measured by one important thing-People.