Introducing SEO Ranking Factors – What will make me top? Or more precisely “What are the factors that determine my position in the natural listings for a specific key phrase and what is their relative importance?” Wow! Those are the questions that everyone involved in Search engine optimization, from clients to agencies, needs and wants to know. So let’s work through some answers.
Unfortunately, the amount of those who can definitively answer these questions by concisely explaining the countless factors, and how they work with the other person, is strictly confined to the engineers who work for the search engines.
However, through combining the knowledge of the authors, the review team and disclosure from the major search engines and expert commentators, we have compiled a comprehensive list of the most basic factors which determine position inside the listings.
What determines ranking position in the natural listings?
The position or ranking inside the natural listings for the key phrase is influenced by searching engine’s ranking algorithm.
For that search query put into the search engine, the algorithm uses rules or heuristics to recognize the most relevant pages, based on the page’s text content and its context (which can be indicated by links using their company pages and sites).
Each search engine features a different set of algorithms created by engineers who strive to produce the best relevance for its users.
However, the ranking of natural listings has changed as being a science over the past 10 years, based on an even longer past of document indexing and retrieval history. As with most sciences, you can find fundamental principles which apply. To deliver relevance search engine listings often use common internet search engine ranking factors.
Enough with the science: get using the ranking factors…
We are going to soon enough. But before we do here’s a word for the wise: understanding many of the most common ranking factors is straightforward. Keyword: ‘straightforward’.
In the last few years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is approximately wearing a black hat, doing the search voodoo, etc. There is however no requirement for any smoke or mirrors. Should your agency refuses to reveal its techniques to afterwards you our advice will be to move on. Immediately!
Regardless of the mystique perpetuated about SEO it really isn’t terribly difficult to grasp the concepts. The difficulty lies in managing keywords and optimization over the long term. Not in comprehending the ranking factors.
Who in my organization needs to know relating to this stuff?
It is crucial for the technology team / agencies to know these ranking factors. It is also imperative that all content owners / authors / stakeholders know the way high quality content can improve search rankings. Authors have to know which key phrases to utilize, otherwise you won’t use a joined up strategy.
Applying simple ‘house style’ rules can help generate visits from qualified visitors. In reality let’s coin a phrase: ‘house strategy’. You need to establish a ‘house strategy guide’ to your authors and editors.
So I can ditch my SEO agency, right?
It all depends, will be the honest answer. You might have the capacity to, however it is very likely this guide will inform your pursuit strategy, with you making the calls. However, you will still need somebody to manage it (either in-house or outsourced). Ultimately this guide to search marketing is all about increasing ROI and maximising rankings, not about saving costs.
There remains a great necessity for solid, ethical SEO agencies. Management and optimization is an ongoing task. The greater your company / market / website, the greater that task is going to be. High volume search-terms and intense competition means that applying specific optimization techniques must rank well. Ethical SEO agencies can aid you with this.
The holy grail of SEO would be to acquire a high, stable and long-term presence at the top from the SERPs for phrases which have both high volume and which convert well.
Agencies can also help by putting the brakes on your own enthusiasm, as over-optimization is a leading reason behind search engine penalties. Equally, after reading the following information, you should be able to determine whether your overall agency has ended-egging the SEO cake, or feeding you unsound advice.
Remember that search engine listings also use ranking penalties for websites / pages. They employ filters in their algorithms that penalize websites for search engine spamming (like over-optimization of any hbfphu or non-natural links off their sites ).
Now for your six key ranking factors…
1. Planning and strategy including setting performance targets.
2. Index inclusion and coverage.
3. On-page optimization.
4. Link-building (internal and external).
5. SEO process.
6. Conversion efficiency.
Of those six areas, those at the heart of internet search engine ranking are success factors 2, 3 and 4. Why? Well, in case your pages are certainly not included within the index then you certainly cannot anticipate to gain any search engine referrals. Once included, results are dependent on the blend of on-page optimization and link-building.
Whenever we talk about link-building we’re mainly considering 3rd party links, but a good internal linking structure ought to be adopted in your own website/s. You can find proven benefits.
The numerous factors used by the major search engines to figure out relevance can be simplified into two of the most key elements that are essential for good ranking positions.