Affordable Small Business SEO – 5 Common SEO Errors and How to Fix Them. You can’t do SEO (optimize your online site for search engines) until you have researched keywords. You can’t research keywords without a clear view of your target market, your prospect types, and how your offerings fill their requirements.
Affordable Small Business SEO – Affordable small enterprise SEO not just uses the same old business and marketing basics, but in addition leverages the depth of accessible metrics for creating increased online traffic and better web site ROI.
When small enterprise people ask me how their website could be improved by SEO, I provide them with some version in the following list of questions. Whenever you know the answers to these questions, you’re much less very likely to waste funds on SEO efforts, and more likely to succeed online. You might even accomplish a few of this stuff yourself- and that’ll help save you big in consultant fees!
To get the right keywords to focus on with SEO and/or PPC, think about the following…
Goals: Just how much monthly traffic and sales would you get now? Where would you like these numbers to be? What exactly are your most wanted responses- what do you want your ideal prospects to perform on the site? (e.g. purchase something, sign up to your ezine, etc.)
* Market Segmentation: Who’s your ideal customer or potential audience? When there is more than one group, characterize each.
* Keywords that work: How do people discover your site? What search phrases show up in your web logs?
* PPC Metrics: Can you already use pay per click (PPC) advertising? What exactly are your conversions? Are your bids profiting, or at best breaking even?
* Getting more traffic is pointless should your site isn’t an efficient sales machine.
* Profit Margin: Precisely what is your online profit margin for every offering?
* Conversion Rate: What percentage of your offline prospects have the purchase? (to gauge expected conversion rate for your services and discover disparity in online results)
* Customer Loyalty: How so many people are on your ezine list? How often can you email them? What exactly do you send them?
5 Common Critical Website Errors and ways to Fix Them. About 75% in the internet sites I’ve seen make most of these mistakes. Consequently, their rankings and traffic suffer, and they lose potential sales revenues.
No Sitemap. Regardless of how well your pages are designed and regardless how nice the graphics are, every site need to have a good ‘sitemap’ page for search engines like google to index it more easily. This is a simple page of links- no frills except maybe a bulleted outline structure. Even better, you can utilize the new Google sitemap xml template, and upload it to Google to improve the probabilities they’ll index all of your site.
Insufficient Search Engine and Directory Submission. Inside the ideal cyberworld, you wouldn’t need to submit your website anywhere- it could just get indexed and place where your prospects may find you. The truth is we still need to meet these facilities halfway. There are only a half dozen super-big causes of traffic (e.g. Google, Yahoo, MSN, etc.), but there is a better chance of turning up in them if you’ve submitted your website towards the 100-200 minor directories and look engines. Also, you can find niche directories that will assist you rank on your own best keywords and get more prospects directly. Submit your site to those places using a free tool like WebCEO.
Mysterious Webmasters. Your visitors wish to know, “who are the people behind this site? Can I have confidence in them?” Unless there is a particularly snobby potential audience, put the picture and brief bio on the first page of your own site (or even every page). Let them know who you really are. This might be taboo in offline marketing (certainly not- look at Ben & Jerry, Steve Jobs, Donald Trump, etc.), but online, genuine personality is a competitive advantage. It fosters trust, creates credibility and emotional bonds, and bridges the cold gap of cyberspace. You can get it done appropriately for most target markets. The actual real question is: do you want for the prime time?
Confusing Site Structure. Does your site confuse people? Would you know where they wish to go, what they’re really searching for? Where do you want them to go? Good site structure both guides your various prospect types to the places you want them to travel and satisfies their requirements. Find some good of your target audience to sit in front of you and use your website- watch their business- it’ll surprise you. And set a search engine on your own website that provides you reports on which people hunt for- you’ll get clues in regards to what else to put online.
Ezine Neglect. The ezine signup form isn’t prominent on some sites – make it obvious and ‘sell’ your online visitors on enrolling. Tantalize them into ezine subscription using a free bonus. Why? Not every person will end up your customer the very first time they reach your website. They may like your offerings however, not trust you enough yet or anticipate to buy. They may have questions. When you kuwukg them on your own list, you can sell them on you and your stuff (by helping all of them with tips) every week or two until they purchase.
Furthermore they require a free of charge bonus to stimulate those to sign up, they should also know what kind of thing you’ll be sending them, that you’ll keep their email address private, and that they can unsubscribe anytime. And I’d suggest using double opt-in to avoid spam- this means they sign up (you don’t add them), and they confirm via email before they ever receive an email from you.