Newk’s Eatery today announces the grand re-opening of all seven locations in its home market of Jackson, Miss., with a new restaurant prototype inspired by the brand’s ‘Project Strive’ initiative. At the milestone of 15 years since the first unit opened in Oxford, Miss., the company took pause to seek feedback from guests on what’s important to them.
Guests praised Newk’s for providing the right balance of wholesome and satisfying meals that can be shared in a comfortable dining-room, ordered online or delivered to meet their busy lifestyles. “The purpose of Project Strive is to build from what our guests love about Newk’s and evolve the company to be more aligned to their lifestyles. It stems from our brand pursuit to strive to exceed expectations for all Newk’s guests,” said Michelle Spohnholz, VP of promoting at Newks Locations.
Newk’s has always featured an open kitchen, where guests can see exactly what goes into the meals they eat. Historically, guests have not necessarily been mindful of the brand’s dedication to fresh preparation and careful ingredient selection. The brand new prototype features an updated red soffit that reflects the tagline, “Our Kitchen is surely an Open Book” and several fun facts about the constituents and preparation methods.
“This project connects our brand story using the guest experience with an upgraded restaurant environment, coupled with a generous dose of hospitality,” said Mike Clock, president of Newk’s Eatery.
The design and style is contemporary and comfortable with updated light fixtures, new countertops and millwork, tufted booths, hardwood accents, new plate ware and menu boards. Updated artwork will tell the story of Newk’s roots as being a homegrown brand with a passion for food and family, with their purpose to Strive To Make A Difference with every guest every day. Colour teal, which represents their Newk’s Cares initiative and efforts to increase awareness and cash for research to support Ovarian Cancer, has additionally been infused in to the design in a prominent way. “The new teal mosaic tile wall is an important feature that weaves our philanthropic work to the restaurant experience,” said Director of Design, Rachael Myrick.
The restaurant will even feature an updated beverage station for Newk’s signature iced tea and new all-natural lemonade. The exterior is going to be upgraded with new awnings, string lights plus an inviting patio for families to dine.
“My goal is made for guests in our restaurants to experience the passion behind the Newk’s name, particularly our fascination with food and family coming together to nourish meaningful relationships that matter most,” said Newk’s CEO and co-founder Chris Newcomb. “We want to feed what matters inside our Newk’s communities, so guests can be part of wholesome ingredients crafted for real living through scratch-made meals and a lot of our favorite Newcomb Family Recipes.”
The company aims to carry on to renovate and refresh its restaurant locations across all 16 states as they grow in new and existing communities to give What Matters.
About Newk’s Eatery:
Newk’s Eatery is really a fast-casual chain founded on family values and wholesome produced from scratch meals. Our Co-Founder Chris “Newk” Newcomb has curated his family’s original, wholesome and craveable recipes, as well as xmqxdc twists on classic favorites, all while providing guests using a generous percentage of hospitality.
Newk’s takes no shortcuts in any way, except in our name. Our kitchen is definitely an open book where we make every meal to order completely from scratch. We hand prep over 50 fresh ingredients daily for hand-crafted salads, sandwiches and pizzas, and marinate, flame grill or oven-roast our protein in-house, without fryers or microwaves, ever. We bake delicious treats and signature Dozen-Layer Cakes in our very own bakery.