Now a much-loved stalwart of the British high street, Sainsbury’s has a long and remarkable history. For nearly 150 years, Sainsbury’s has provided the British public with quality foodstuffs at huge discounts, and has grown to become among the largest supermarket chains throughout the uk.
Using its huge network of supermarkets, hypermarkets and convenience stores throughout the country, almost everybody in the UK has a Sainsbury’s close by. Its well-recognised branding has arrived to define the British supermarket experience – but did you know that without Sainsbury’s, supermarkets could be very different towards the evergreen high street features that people know and love today? In reality, without , the self-service supermarket might not exist whatsoever.
The reason being Sainsbury’s pioneered the idea – in the united kingdom, at least – of obtaining your very own grocery items and paying whenever you were prepared to leave a store. Before this, a store assistant would collect the goods as your representative. Before self-service stores existed, customers didn’t hold the freedom to browse around supermarkets shelves like they actually do today.
When Sainsbury’s opened its first self-service store, customers were suddenly capable of shop at their own pace, and store employees were free to focus on serving customers and taking payments. The whole shopping process was quickened significantly, and as the self-service supermarket model required all available stock to get displayed, supermarkets became larger – resembling something close for the Sainsbury’s supermarkets which can be so familiar today.
Sainsbury’s have also been amongst the first supermarkets to provide own-brand goods – these could be supplied with a lower price than goods that were bought-in from third-party manufacturers. But since the manufacturing process was managed by Sainsbury’s itself, the standard was comparable – otherwise better – than many national brands. The initial Sainsbury’s own-brand product was bacon, which arrived during the early 1880s. The modernist-inspired types of the retailer’s own-label products which were utilised through the early 1960s towards the late 1970s have become recognised as classics in the area of retail graphic design.
John James Sainsbury opened the first Sainsburys store in Drury Lane, London in 1869. The company soon won over many customers featuring its innovative branding and attention to detail – whilst other stores had saw dust floors and counters produced from wood, Sainsbury’s developed a higher-class shopping knowledge about mosaic-tiled floors, white walls and marble counters. Sainbury’s created consistency across its brand, years before this is the norm, by installing gold-leaf ‘J. Sainsbury’ signs on its stores. These tactics ecbgwb well, as well as the company quickly expanded.
Through the Second World War, Sainbury’s – like many other businesses during wartime – fell on hard times. Following the War, however, Sainsbury’s started to pick up speed again, and when it was a public limited company in 1973, it achieved the largest flotation ever on the London stock exchange.
Today, Sainsbury’s continues to be among the UK’s most popular supermarkets, along with its leap into online shopping and dedication to offering fair trade goods, it continues to innovate in to the new century.