You might have read that the average online attention span of your audience is falling. In 2015, TIME magazine summed up the problem in an article aptly titled, “You Now Have a Shorter Attention Span Than a Goldfish.” Statistically, 17% of you are about to click away from this article, as you’ve already read for 4 seconds. However, if this type of were a video as opposed to a text post, you would stay longer. That’s key information for marketers competing in a landscape where engagement is the currency. This is affirmed by Aberdeen’s latest report, which learned that “marketers that are using video are seeing (on average) 49% faster growth in revenue.”
Marketing with video expert Rohan Kale, founding father of the animation video company rkale.com, knows how useful prospecting via storytelling is. “It’s the easiest method to attract and engage your audience and may provide as much as an 80% increase in sales.” Even small increases in conversion rates can easily make a big difference to profitability. Kale points out that Dropbox managed to enhance their conversions by 10% simply by adding an explainer video. This translated into 10 million additional users for that file hosting service.
If you are marketing a simple product, or even a complex piece of software, Top 5 can perform a more satisfactory job of telling your story. Explainer videos far out-pull blog posts or traditional webpages when it comes to user engagement. This is my interview with Kale to help startups navigate using such videos successfully.
Precisely what is an explainer video – and how will you sell the thought to new businesses? So many people are too lazy to see the whole text on your own website or landing page. A brief video can hook your prospects and help them understand your value proposition. As a result, the sales cycle reduces – due to the educational effect from the video – and also you generate more qualified leads. Together with a video on a landing page can increase conversion by 80%. Furthermore, Google and other search engines rank pages with video more than pages without video. An excellent explainer video frees your sales team to operate on closing good quality prospects instead of repeating the identical pitch repeatedly to potential customers.
A perfect video strategy should combine live as well as animation videos. An individual brand or product business may benefit most out of live videos. The best example is Dollar Shave Club firms that sell something intangible, like service companies, may benefit most out of animation explainer videos, such as this one from Blue Triangle Tech. Remember, the key goal is always to engage the audience. Should you do that, your video will certainly be a success!
Harrison: What are some elements of a higher converting explainer video? The best explainer videos include all of these aspects: Script – The script will be the heart of the video. The ideal script is roughly 90 seconds. It must focus on the “pain points” in the customer, while detailing the benefits of utilizing your solution. It must show your customer as being a blgjwo together with your product/service as the guide that can take them for their best destination.
Graphics – The graphics must consider your audience and should reflect the daily things they encounter in their personal and professional life. It needs to be age appropriate and culturally accessible.
Voice-over – The voice you select should reflect your brand well and should replicate your brand’s “tone” as established on the website/website landing page.
Music – Just like voice, music plays an important role in reflecting your brand. It must be keyed to take out your right emotions from your audience. Animation style – The animation style needs to be free flowing and simple to understand. It can be motion graphics if you are a severe business in, as an example, the financial industry, or it may be cartoon in case you are a mild-hearted brand, like an app company. In some businesses like construction or architecture, 3D videos could be useful. In the end, how your video looks, feels and works is dependent upon your brand and budget.
Subtitles – As much as 85% of Facebook videos are watched without sound according to research by Digiday. If you are advertising using Social media, subtitles are crucial.
Harrison: Can marketers make use of an iPhone and just shoot something themselves? Generally, like a lot of things, I think you get everything you pay for. I believe that choosing the right video partner is vital for online video marketing success.