We cannot stress enough the value of a properly written press release. While you are writing your press release, keep your audience in mind. Concurrently, remember that part of your audience will likely be an editor, reporter or journalist. This is important as these are the individuals who if they like your story, will publish it providing you with another arm of exposure.
Be sure that the first paragraph of your own press release answers the key questions like Who, What, When Where and Why. You may have one sentence not to loose the editor/journalist.
The material inside your press release should be accurate, easily readable and to the level. A highly written press release fails to need to be a novel. Remember the point of a press release is to entice the reader or journalist get in touch with you for more information. You do not have to educate your Companies entire life history. In fact, shorter press releases (usually between 175 – 300 words) tend to receive more exposure, if written well. Why? Because many trade publication journalists may be trying to find a short informative bit of information to fill a spot within a magazine, paper or internet site. Maybe you have seen short snip-its within the side of any magazine, or down the side from the page on a website. Guess where the information originates from.
A carefully written and informative press release will make sure to capture your eyes of journalists. Ensure you invest some time, and edit your release carefully. Section 2 – Do Not Embellish or Exaggerate Your Press Release Grammar. As we know a properly written press release, with perfect timing will provide you with the exposure everyone is looking and longing for.
Now you have written your press release, submitted it for distribution and therefore are receiving phone calls and emails about it, you are going to no doubt have some inquiries to be answered.
In case your press release is written with embellishments, you will rapidly lose credibility. Bear in mind, that the lack of credibility may also carry over to future press announcements. Journalists will remember a source. They are going to remember a name. They will likely remember a web site. In the event you leave an unsatisfactory taste within their mouth, they will likely keep this in mind experience. What this means is the very next time you submit a press release, which can be accurate the next time around, is definitely not looked at by a journalist that remembers you as someone that will embellish a story. Tend not to embellish or exaggerate your press release.
Ensure if you use facts and figures to improve your story, that you provide types of these numbers where you can. The explanation for this really is simple. It adds credibility. If you publish figures or information, although the information and facts are accurate, people might go with all the theory “it must be to good to be real”. Again, although completely innocent, can result in appear stretching the truth. And again, this can cause your press release possibly being overlooked down the road.
If the details are true, and you cannot back it up, when possible go conservative and inform them whenever they contact you. This might not necessarily be possible, but remember, you do not desire to turn a journalist/editor off.
Section 3 – Grammar Please be sure that your press release has become read, edited and re-read before submission. A poorly written press release is a very fast turn off for just about any journalist or editor. A poorly written press release can also be a negative reflection for virtually any Company.
By doing this, it is possible to trap any grammatical errors. Although among the best writers will occasionally miss grammatical errors or typos, through making sure you read, edit and re-read your press release, you drastically decrease the chance for error.
Print your press release. By printing your press release and reading a paper copy, you will probably catch any errors. This works great for press releases that could be just a little on the longer side.
Perhaps have a coworker or friend review your press release. Sometimes another set of eyes may catch an error. Even though you might have read and re-read your job, sometimes when you find yourself extremely focused, you could tune an error out.
Hold off until the morning and re-read your press release. You will not believe what a difference a night of sleep are capable of doing for you when you are writing. Whenever your bright and fresh, re-read your press release to ensure that it is exactly how you would like it.
If everything reads well and then there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire is presently employing a handful of editors to be able to provide the writing service or editing service for the press release. Although this feature is not available today, we have been working on this to suit your needs.
Section 4 – How Many Times Should You Submit Your Press Release? At 24-7 Press Release Newswire we provide you with various types of press release distribution ranging from basic to professional. Our professional white label press release is under our Mass Media Distribution program and includes press news distribution to your pool of approximately 80,000 journalists, 4000 websites, opt in journalists that request news to be sent right to their inbox and of course relevant trade publications. Major web sites and trade publications include such locations as Yahoo Finance News, MSNBC, The Newest York Times, USA Today, Ask Jeeves, Google News amongst numerous others. At 24-7 Press Release, distribution can also be brought to opt in feed subscribers that subscribe to pull our headlines to use as content on their own web sites. When our headlines are updated, their headlines can also be updated. Part of this wonderful press distribution is attributed to our partnership with PR Newswire.
Now that we now have wowed you with which kind of press release distribution we are capable of, we should notify you that the poorly written press release will get virtually no pickup. Which means that even though some places might actually publish your press release (not many places though), when it is poorly written, it will likely be immediately disregarded. This also signifies that journalists will view it and disregard it. They are going to also, probably disregard future press releases from your same source/Company.
Section 5 – How Often Should You Submit Your Press Release? We now have this question motivated to us many times and today have decided to finally include this little information within our Press Release Writing Tips section.
Just how often in case you submit your press release? Guideline is once to twice a month. However, unless you have news worth mentioning, then once per month is an excellent guideline.
A Lot Of Companies go through changes. Management changes, product changes, service changes or some other changes. To not have something to publish about, generally in most companies could be rare. Do you have a hot new service you happen to be now providing? Have you got a new service you intend to offer coming in the future that you would like to inform the general public of? Do you have newer widget whlexk you happen to be importing that no one has? Have you been hiring new executive coming from a Fortune 500 Company which will add an focal point in your Company? These are just a few ideas to be aware of.
A lot of our customers have discovered using a combination of our Mass Media Distribution press distribution type once per month, coupled with a lesser level of distribution at a second time inside the same month to function well for them.